The man that turns your head in the street, that catches your eye from across the road. The builder that you don´t mind making a brew for, and the key-cutter that you dream about. The life-guard that you hope will be on duty, or the commuter you time your journey to work in the hope of coinciding with.You suddenly realize you´ve been staring in the gym, or walking a bit slower past the football match. The men that capture our imagination. Some of the men here use their beauty in their work, others are shot here for the first time. All of them are “The Most Beautiful Man in the World”.